Communications & Digital Marketing

If you love to weave a compelling story through the magic of words, art, videos, social media, and more, a path in Communications can help you write your own personal success story. In today’s digital world, the ability to craft memorable messages that attract attention, communicate clearly, and inspire action has never been more in-demand.

At Central Penn College, we offer a comprehensive suite of programs designed to fit your career goals, whether you’re just starting out or ready to advance to a strategic role. Find your voice and amplify it with a certificate or degree that positions you for a lucrative career in public relations, journalism, digital marketing, social media management, and more.

Build Your Future, Step by Step: Our Laddered Approach

Our Communications programs are designed to build on each other, allowing you to earn valuable credentials at every stage of your education. Start with a specialized certificate, build toward an associate degree, and advance to a bachelor’s degree seamlessly.

• Start with the Digital Marketing Certificate: Begin your journey with our focused, 18-credit online certificate. You’ll gain job-ready skills in the fastest-growing area of marketing. Best of all, every credit you earn can be directly applied toward your Communications Associate Degree.
• Advance to the Communications Associate Degree: Broaden your skillset by building on your certificate foundation. The associate degree provides a comprehensive understanding of communication principles, preparing you for a wider range of roles or for a smooth transition into our bachelor’s program.
• Achieve with the Bachelor’s in Corporate Communications: Complete your journey with our bachelor’s degree, where you will master the strategic thinking needed for leadership roles. Students who have completed the associate degree can transition seamlessly, putting them on the fast track to graduation.

Digital Marketing Certificate (Online, 18 credits)

Forget billboards and newspapers! The most effective marketing is done online – Google, YouTube, Meta, TikTok, Instagram – and it’s booming! Our Digital Marketing Certificate equips you with the latest skills to create killer content, crush social media, and track results like a pro. This program is your key to exciting, in-demand careers working for businesses of all sizes, government agencies, or even non-profits.

Why Choose Digital Marketing?

• High Demand: The digital marketing industry is exploding. There will be close to 6 billion internet users by 2027, creating a surge in demand for skilled professionals.
• In-demand Careers: According to LinkedIn, “Digital Marketing Specialist” is a top 10 in-demand job, with over 860,000 job openings.
• Be a Part of the Future: Digital marketing is a constantly evolving, dynamic career path.

Gain the Expertise To:

• Craft compelling content, visuals, and videos that drive action.
• Become an analytics ace by researching audiences and tracking results.
• Master social media platforms like Facebook, Instagram, and TikTok.
• Develop data-driven digital marketing plans for both paid and organic reach.

Your First Step on the Ladder: This fast, flexible online program not only prepares you for the workforce quickly but also serves as the perfect stepping stone. All 18 credits can be applied directly toward the Communications Associate Degree at Central Penn College.

Communications Associate Degree

Ready to take the next step? The Communications Associate Degree provides the foundational knowledge for a successful career in the communications field. This program expands on specialized digital skills, giving you a broader understanding of how messages shape our world.

You will explore the core principles of public relations, media writing, public speaking, and interpersonal communication. This degree provides a strong, versatile credential that prepares you for diverse entry-level roles as a communications specialist, social media coordinator, or public relations assistant. It is the ideal bridge between the targeted skills of the Digital Marketing Certificate and the advanced strategic focus of the Bachelor’s in Corporate Communications.

Bachelor’s Degree in Corporate Communications

In today’s digital world, content is king. As a Corporate Communications major, you’ll be charged with creating imaginative content that rises above the “noise” in a wide variety of formats, from website copy and social media posts to feature articles and viral videos.

With information flowing from print and TV to podcasts and social media, you’ll learn to write talking points for a CEO, create captivating copy for an ad agency, and manage a brand’s reputation. This degree gives you the vital skills to pursue a rewarding, high-level career.

As a Corporate Communications major, you’ll learn how to:

• Write press releases and pitch them effectively to the media.
• Create and manage engaging content for all major social media platforms.
• Develop programming for podcasts and other digital communication vehicles.
• Hone your skills in media relations and crisis communications.
• Lead internal communications and marketing campaigns.

A Bachelor’s Degree in Corporate Communications positions you for a lucrative career in the rapidly expanding fields of public relations, journalism, social media strategy, internal communications, media relations, marketing, and advertising.