Marketing Business Admin

Business Administration with a Concentration in Marketing

Great ideas don’t succeed on their own — they need strategy, visibility, and connection. At Central Penn College, the Marketing concentration is part of the Business Administration bachelor’s degree program, giving you a strong business foundation while specializing in modern marketing strategy.

This is not just a Marketing degree. It is a Business Administration degree with a concentration in Marketing, designed to prepare you to build brands, influence consumer behavior, and drive measurable business growth.

Why Choose a Business Administration Degree with a Marketing Concentration?

Marketing is at the center of every successful organization. From global corporations to small businesses and nonprofits, companies rely on marketing professionals to attract customers, increase engagement, and generate revenue.

Through this concentration, you’ll learn how to:

• Develop strategic marketing campaigns
• Analyze consumer behavior and market trends
• Build strong brand identities
• Create persuasive messaging and copy
• Leverage digital marketing and social media platforms
• Measure return on investment (ROI) and campaign performance

Because this program is grounded in Business Administration, you won’t just learn creative tactics — you’ll understand how marketing decisions impact finance, operations, and long-term business strategy.

Turn Creativity into Business Results

Marketing blends creativity with analytics. In this program, you’ll explore branding, advertising, digital strategy, market research, and multimedia communications across platforms such as social media, web, print, and broadcast.

You’ll gain insight into:

• The marketing mix and integrated campaign strategy
• Social media marketing and digital advertising
• Public relations and media outreach
• Data-driven decision-making
• Consumer psychology and buying behavior

By combining strategic thinking with creative execution, you’ll learn how to build campaigns that not only capture attention but also produce measurable outcomes.

A Strong Business Core with Specialized Marketing Expertise

This program begins with a comprehensive Business Administration foundation. You’ll develop essential knowledge in management, accounting, finance, economics, and organizational leadership.

The Marketing concentration then builds on that core with focused coursework in branding, promotional strategy, digital marketing, and market analytics. This structure ensures you graduate with both broad business knowledge and specialized marketing expertise.

A Business Administration degree with a Marketing concentration gives you flexibility. Your skills can transfer across industries — from healthcare and technology to entertainment, retail, and entrepreneurship.

Career Opportunities in Marketing

Graduates with a Business Administration degree and Marketing concentration may pursue roles such as:

• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Social Media Strategist
• Public Relations Coordinator
• Sales and Business Development Representative

Marketing professionals are essential in nearly every sector, making this concentration both dynamic and versatile.

Build Brands. Drive Growth. Lead Strategy.

If you’re a creative thinker with strong communication skills and an interest in strategy, analytics, and innovation, this program is designed for you. Marketing professionals don’t just promote products — they shape perception, influence decisions, and fuel organizational success.

With a Business Administration degree and a concentration in Marketing from Central Penn College, you’ll be prepared to bring ideas to life and turn strategy into measurable impact.

Apply today and start building your future in Marketing and Business Administration.