{"id":1929,"date":"2026-02-26T17:23:59","date_gmt":"2026-02-26T17:23:59","guid":{"rendered":"https:\/\/explore.centralpenn.edu\/start\/?page_id=1929"},"modified":"2026-02-26T17:35:31","modified_gmt":"2026-02-26T17:35:31","slug":"sports-management-business","status":"publish","type":"page","link":"https:\/\/explore.centralpenn.edu\/start\/sports-management-business\/","title":{"rendered":"Sports Management Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1929\" class=\"elementor elementor-1929\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43116e3 elementor-section-full_width elementor-section-height-min-height elementor-hidden-phone elementor-section-height-default elementor-section-items-middle\" data-id=\"43116e3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704ab12\" data-id=\"704ab12\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98dba07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98dba07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a718c44\" data-id=\"a718c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3c1d97 elementor-widget elementor-widget-heading\" data-id=\"c3c1d97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Classes Start April 6! Apply today!<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf39c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf39c92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8c6244\" data-id=\"e8c6244\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-519644a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519644a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-86f13b4\" data-id=\"86f13b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f1dcdf0\" data-id=\"f1dcdf0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00f5b29 elementor-widget elementor-widget-heading\" data-id=\"00f5b29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect With Us Today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0278ee8 elementor-widget elementor-widget-text-editor\" data-id=\"0278ee8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take the next step toward your degree by filling out the form below to speak with an admissions representative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a892c1 elementor-widget elementor-widget-html\" data-id=\"6a892c1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>!function(){window.__lum_config__={formId:\"centralpenn.forms.6572\",apiUrl:\"https:\/\/centralpenn.api.451.io\/v2\/\",accessToken:\"8JAdg2zvvNnqgscFCy4Ak6G88m9erFbscg5HZy7E\",featureToken:\"e448GbSegnfRftZL9jIlb5kHRBuzAXE3OFcSSb9z\",analyticsToken:\"EYj48c0Eij6OhMZsaqZqe6EbbAqAY70BxVGhu2Jk\",\"gtmId\":\"GTM-NZB65HMT\",sourceUrl:encodeURIComponent(window.location.href)}}();<\/script><script src=\"\/\/embed-forms.451.io\/bundle.min.js\"><\/script><lum-root>Loading...<\/lum-root><script>document.addEventListener(\"submit\",function(t){t&&t.target&&0<t.target.className.indexOf(\"ng\")&&window.gtag&&\"function\"==typeof window.gtag&&(gtag(\"event\",\"submit\"),gtag(\"event\",\"conversion\",{send_to:\"AW-10850690761\/AFvQCMGGirMYEMnNgbYo\"}))});<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abd03e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abd03e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27d59d3\" data-id=\"27d59d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8375b elementor-widget elementor-widget-heading\" data-id=\"ee8375b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earn you Business Administration Degree:&nbsp;<div>On Campus or 100% Online!<span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: 0em;text-align: inherit\"><\/span><\/div><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bc524 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c4bc524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"70\" data-end=\"162\">Bachelor of Science in Business Administration with a Concentration in Sports Management<\/h3><p style=\"caret-color: #000000; color: #000000;\" data-start=\"164\" data-end=\"495\">If you live and breathe sports, why not build a career around it? At\u00a0<strong data-start=\"233\" data-end=\"274\">Central Penn College<\/strong>, the\u00a0<strong data-start=\"280\" data-end=\"315\">Sports Management concentration<\/strong>\u00a0is part of the\u00a0<strong data-start=\"331\" data-end=\"384\">Business Administration bachelor\u2019s degree program<\/strong>, giving you the business knowledge and leadership skills needed to succeed in the competitive sports industry.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"497\" data-end=\"738\">This is not just a Sports Management degree. It is a\u00a0<strong data-start=\"550\" data-end=\"626\">Business Administration degree with a concentration in Sports Management<\/strong>, designed to prepare you for leadership roles in professional, collegiate, amateur, and recreational athletics.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"745\" data-end=\"831\">Why Choose a Business Administration Degree with a Sports Management Concentration?<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"833\" data-end=\"1048\">Sports is more than competition \u2014 it\u2019s a global business. Behind every team, athletic department, and sporting event are professionals managing marketing, sponsorships, operations, budgeting, and talent development.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1050\" data-end=\"1106\">Through this concentration, you\u2019ll develop expertise in:<\/p><ul><li data-start=\"1110\" data-end=\"1143\">Sports marketing and promotions<\/li><li data-start=\"1146\" data-end=\"1177\">Event and facility management<\/li><li data-start=\"1180\" data-end=\"1228\">Sponsorship development and brand partnerships<\/li><li data-start=\"1231\" data-end=\"1267\">Team operations and administration<\/li><li data-start=\"1270\" data-end=\"1312\">Leadership and organizational management<\/li><li data-start=\"1315\" data-end=\"1377\">Financial and strategic planning within sports organizations<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1379\" data-end=\"1629\">Because this program is rooted in Business Administration, you\u2019ll graduate with a strong foundation in management, finance, marketing, and communication \u2014 skills that apply across industries while giving you specialized knowledge of the sports world.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"1636\" data-end=\"1681\">Turn Passion into Professional Opportunity<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1683\" data-end=\"1889\">The sports industry generates billions of dollars annually through media rights, endorsements, ticket sales, and sponsorships. Organizations need leaders who understand both athletics and business strategy.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1891\" data-end=\"1928\">In this program, you\u2019ll learn how to:<\/p><ul><li data-start=\"1932\" data-end=\"1985\">Build marketing campaigns that drive fan engagement<\/li><li data-start=\"1988\" data-end=\"2039\">Manage sporting events from planning to execution<\/li><li data-start=\"2042\" data-end=\"2087\">Support athlete recruitment and development<\/li><li data-start=\"2090\" data-end=\"2141\">Negotiate partnerships and sponsorship agreements<\/li><li data-start=\"2144\" data-end=\"2192\">Analyze performance metrics and financial data<\/li><li data-start=\"2195\" data-end=\"2245\">Lead teams and coordinate operations effectively<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2247\" data-end=\"2363\">You\u2019ll gain insight into how successful sports organizations operate \u2014 from the front office to event day execution.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"2370\" data-end=\"2439\">A Strong Business Core with Specialized Sports Management Training<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2441\" data-end=\"2634\">This is a Business Administration degree first. You\u2019ll complete coursework in accounting, economics, management, and strategic leadership before focusing on the Sports Management concentration.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2636\" data-end=\"2836\">That structure gives you flexibility. Whether you pursue a career in sports or transition into another business sector, your Business Administration degree remains a powerful and versatile credential.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2838\" data-end=\"2998\">The Sports Management concentration then sharpens your focus on the unique dynamics of athletic organizations, branding, fan engagement, and revenue generation.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"3005\" data-end=\"3049\">Career Opportunities in Sports Management<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3051\" data-end=\"3160\">Graduates with a Business Administration degree and Sports Management concentration may pursue roles such as:<\/p><ul><li data-start=\"3164\" data-end=\"3190\">Sports Marketing Manager<\/li><li data-start=\"3193\" data-end=\"3212\">Athletic Director<\/li><li data-start=\"3215\" data-end=\"3249\">Event and Facilities Coordinator<\/li><li data-start=\"3252\" data-end=\"3277\">Team Operations Manager<\/li><li data-start=\"3280\" data-end=\"3319\">Sponsorship or Partnership Specialist<\/li><li data-start=\"3322\" data-end=\"3362\">Talent Scout or Recruiting Coordinator<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3364\" data-end=\"3542\">From professional franchises and collegiate athletic programs to community recreation departments and sports agencies, opportunities exist wherever sports and business intersect.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"3549\" data-end=\"3582\">Lead in the Business of Sports<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3584\" data-end=\"3830\">If you\u2019re a natural leader who thrives in competitive, team-driven environments, this program is designed for you. Sports organizations need professionals who can think strategically, communicate effectively, and manage operations with precision.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3832\" data-end=\"4008\">With a\u00a0<strong data-start=\"3839\" data-end=\"3914\">Business Administration degree and a concentration in Sports Management<\/strong>\u00a0from Central Penn College, you\u2019ll be prepared to move from the sidelines to the front office.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"4010\" data-end=\"4106\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"4010\" data-end=\"4025\">Apply today<\/strong>\u00a0and start building your future in Sports Management and Business Administration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb62f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adb62f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e692217\" data-id=\"e692217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f5818 elementor-widget elementor-widget-video\" data-id=\"d3f5818\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kaD90vksQBM?si=6O3MvRVa6plpZbPE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Classes Start April 6! Apply today! Connect With Us Today! Take the next step toward your degree by filling out the form below to speak with an admissions representative. Loading&#8230; Earn you Business Administration Degree:&nbsp;On Campus or 100% Online! Bachelor of Science in Business Administration with a Concentration in Sports Management If you live and &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1929","page","type-page","status-publish","hentry","no-thumb"],"_links":{"self":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":4,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1929\/revisions"}],"predecessor-version":[{"id":1933,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1929\/revisions\/1933"}],"wp:attachment":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/media?parent=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}