{"id":1924,"date":"2026-02-26T17:11:59","date_gmt":"2026-02-26T17:11:59","guid":{"rendered":"https:\/\/explore.centralpenn.edu\/start\/?page_id=1924"},"modified":"2026-02-26T17:14:38","modified_gmt":"2026-02-26T17:14:38","slug":"marketing-business-admin","status":"publish","type":"page","link":"https:\/\/explore.centralpenn.edu\/start\/marketing-business-admin\/","title":{"rendered":"Marketing Business Admin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1924\" class=\"elementor elementor-1924\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43116e3 elementor-section-full_width elementor-section-height-min-height elementor-hidden-phone elementor-section-height-default elementor-section-items-middle\" data-id=\"43116e3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704ab12\" data-id=\"704ab12\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98dba07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98dba07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a718c44\" data-id=\"a718c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3c1d97 elementor-widget elementor-widget-heading\" data-id=\"c3c1d97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Classes Start April 6! Apply today!<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf39c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf39c92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8c6244\" data-id=\"e8c6244\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-519644a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519644a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-86f13b4\" data-id=\"86f13b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f1dcdf0\" data-id=\"f1dcdf0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00f5b29 elementor-widget elementor-widget-heading\" data-id=\"00f5b29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect With Us Today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0278ee8 elementor-widget elementor-widget-text-editor\" data-id=\"0278ee8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take the next step toward your degree by filling out the form below to speak with an admissions representative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a892c1 elementor-widget elementor-widget-html\" data-id=\"6a892c1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>!function(){window.__lum_config__={formId:\"centralpenn.forms.6572\",apiUrl:\"https:\/\/centralpenn.api.451.io\/v2\/\",accessToken:\"8JAdg2zvvNnqgscFCy4Ak6G88m9erFbscg5HZy7E\",featureToken:\"e448GbSegnfRftZL9jIlb5kHRBuzAXE3OFcSSb9z\",analyticsToken:\"EYj48c0Eij6OhMZsaqZqe6EbbAqAY70BxVGhu2Jk\",\"gtmId\":\"GTM-NZB65HMT\",sourceUrl:encodeURIComponent(window.location.href)}}();<\/script><script src=\"\/\/embed-forms.451.io\/bundle.min.js\"><\/script><lum-root>Loading...<\/lum-root><script>document.addEventListener(\"submit\",function(t){t&&t.target&&0<t.target.className.indexOf(\"ng\")&&window.gtag&&\"function\"==typeof window.gtag&&(gtag(\"event\",\"submit\"),gtag(\"event\",\"conversion\",{send_to:\"AW-10850690761\/AFvQCMGGirMYEMnNgbYo\"}))});<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abd03e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abd03e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27d59d3\" data-id=\"27d59d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8375b elementor-widget elementor-widget-heading\" data-id=\"ee8375b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earn you Business Administration Degree:&nbsp;<div>On Campus or 100% Online!<span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: 0em;text-align: inherit\"><\/span><\/div><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bc524 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c4bc524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"62\" data-end=\"146\">Business Administration with a Concentration in Marketing<\/h3><p style=\"caret-color: #000000; color: #000000;\" data-start=\"148\" data-end=\"473\">Great ideas don\u2019t succeed on their own \u2014 they need strategy, visibility, and connection. At\u00a0<strong data-start=\"240\" data-end=\"281\">Central Penn College<\/strong>, the\u00a0<strong data-start=\"287\" data-end=\"314\">Marketing concentration<\/strong>\u00a0is part of the\u00a0<strong data-start=\"330\" data-end=\"383\">Business Administration bachelor\u2019s degree program<\/strong>, giving you a strong business foundation while specializing in modern marketing strategy.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"475\" data-end=\"697\">This is not just a Marketing degree. It is a\u00a0<strong data-start=\"520\" data-end=\"588\">Business Administration degree with a concentration in Marketing<\/strong>, designed to prepare you to build brands, influence consumer behavior, and drive measurable business growth.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"704\" data-end=\"782\">Why Choose a Business Administration Degree with a Marketing Concentration?<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"784\" data-end=\"1012\">Marketing is at the center of every successful organization. From global corporations to small businesses and nonprofits, companies rely on marketing professionals to attract customers, increase engagement, and generate revenue.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1014\" data-end=\"1062\">Through this concentration, you\u2019ll learn how to:<\/p><ul><li data-start=\"1066\" data-end=\"1105\">Develop strategic marketing campaigns<\/li><li data-start=\"1108\" data-end=\"1153\">Analyze consumer behavior and market trends<\/li><li data-start=\"1156\" data-end=\"1187\">Build strong brand identities<\/li><li data-start=\"1190\" data-end=\"1228\">Create persuasive messaging and copy<\/li><li data-start=\"1231\" data-end=\"1286\">Leverage digital marketing and social media platforms<\/li><li data-start=\"1289\" data-end=\"1350\">Measure return on investment (ROI) and campaign performance<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1352\" data-end=\"1555\">Because this program is grounded in Business Administration, you won\u2019t just learn creative tactics \u2014 you\u2019ll understand how marketing decisions impact finance, operations, and long-term business strategy.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"1562\" data-end=\"1602\">Turn Creativity into Business Results<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1604\" data-end=\"1833\">Marketing blends creativity with analytics. In this program, you\u2019ll explore branding, advertising, digital strategy, market research, and multimedia communications across platforms such as social media, web, print, and broadcast.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1835\" data-end=\"1860\">You\u2019ll gain insight into:<\/p><ul><li data-start=\"1864\" data-end=\"1916\">The marketing mix and integrated campaign strategy<\/li><li data-start=\"1919\" data-end=\"1967\">Social media marketing and digital advertising<\/li><li data-start=\"1970\" data-end=\"2007\">Public relations and media outreach<\/li><li data-start=\"2010\" data-end=\"2039\">Data-driven decision-making<\/li><li data-start=\"2042\" data-end=\"2083\">Consumer psychology and buying behavior<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2085\" data-end=\"2247\">By combining strategic thinking with creative execution, you\u2019ll learn how to build campaigns that not only capture attention but also produce measurable outcomes.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"2254\" data-end=\"2316\">A Strong Business Core with Specialized Marketing Expertise<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2318\" data-end=\"2507\">This program begins with a comprehensive Business Administration foundation. You\u2019ll develop essential knowledge in management, accounting, finance, economics, and organizational leadership.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2509\" data-end=\"2769\">The Marketing concentration then builds on that core with focused coursework in branding, promotional strategy, digital marketing, and market analytics. This structure ensures you graduate with both broad business knowledge and specialized marketing expertise.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"2771\" data-end=\"2981\">A Business Administration degree with a Marketing concentration gives you flexibility. Your skills can transfer across industries \u2014 from healthcare and technology to entertainment, retail, and entrepreneurship.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"2988\" data-end=\"3024\">Career Opportunities in Marketing<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3026\" data-end=\"3127\">Graduates with a Business Administration degree and Marketing concentration may pursue roles such as:<\/p><ul><li data-start=\"3131\" data-end=\"3150\">Marketing Manager<\/li><li data-start=\"3153\" data-end=\"3183\">Digital Marketing Specialist<\/li><li data-start=\"3186\" data-end=\"3201\">Brand Manager<\/li><li data-start=\"3204\" data-end=\"3229\">Social Media Strategist<\/li><li data-start=\"3232\" data-end=\"3262\">Public Relations Coordinator<\/li><li data-start=\"3265\" data-end=\"3312\">Sales and Business Development Representative<\/li><\/ul><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3314\" data-end=\"3429\">Marketing professionals are essential in nearly every sector, making this concentration both dynamic and versatile.<\/p><h2 style=\"caret-color: #000000; letter-spacing: normal; text-align: start;\" data-start=\"3436\" data-end=\"3481\">Build Brands. Drive Growth. Lead Strategy.<\/h2><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3483\" data-end=\"3765\">If you\u2019re a creative thinker with strong communication skills and an interest in strategy, analytics, and innovation, this program is designed for you. Marketing professionals don\u2019t just promote products \u2014 they shape perception, influence decisions, and fuel organizational success.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3767\" data-end=\"3952\">With a\u00a0<strong data-start=\"3774\" data-end=\"3841\">Business Administration degree and a concentration in Marketing<\/strong>\u00a0from Central Penn College, you\u2019ll be prepared to bring ideas to life and turn strategy into measurable impact.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"3954\" data-end=\"4042\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"3954\" data-end=\"3969\">Apply today<\/strong>\u00a0and start building your future in Marketing and Business Administration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb62f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adb62f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e692217\" data-id=\"e692217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f5818 elementor-widget elementor-widget-video\" data-id=\"d3f5818\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kaD90vksQBM?si=6O3MvRVa6plpZbPE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Classes Start April 6! Apply today! Connect With Us Today! Take the next step toward your degree by filling out the form below to speak with an admissions representative. Loading&#8230; Earn you Business Administration Degree:&nbsp;On Campus or 100% Online! Business Administration with a Concentration in Marketing Great ideas don\u2019t succeed on their own \u2014 they &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1924","page","type-page","status-publish","hentry","no-thumb"],"_links":{"self":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":4,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1924\/revisions"}],"predecessor-version":[{"id":1928,"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/pages\/1924\/revisions\/1928"}],"wp:attachment":[{"href":"https:\/\/explore.centralpenn.edu\/start\/wp-json\/wp\/v2\/media?parent=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}